Allan’s rule is that if someone else can complete a task 80% as well as you can, then you should delegate it. It’s a candid way of saying, “let it go.”
Though it’s something we hear often, Allan Dibs encourages us to review how we’re spending our time in “The 1 Page Marketing Plan.”
Much of our work can be automated and what can’t be automated should be delegated. Lack of a functional, running, marketing infrastructure will harm, or possible kill, your business. If you can’t automate your work, then delegate it.