With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.
Writing for audio is tough work. My team is about to launch a narrative podcast in partnership with the William J. Perry Project on the threats of nuclear issues and we’ve spent a significant amount of time writing and rewriting scripts for the show.
Jay over at Marketing Showrunners wrote a great post on some of his tips for writing for audio and includes things like write and speak in short sentences, guide and tease the listener, introduce subjects, and more.To read all of Jay’s suggestions, read Writing for Audio, Not Articles: Subtle Differences Make All the Difference.
Original Medium: Writing for Audio, Not Articles (Article)