At his talk at Podcast Movement, Cal Fussman said “A great question makes the person you asked it to just as curious as you.”
As a podcaster, I’ve interviewed many people through over the past few years so this really resonated with me.
A good example he offered was: why is your best friend your best friend? It’s interesting to think about this question. It’s hard! Next time you engage with a client, your target audience, or do an interview, take this advice to heart. You’ll see how asking great questions creates great results.
For more tips like these visit Creative Marketing Brief.
Original Medium: Creative Marketing Brief (podcast)