I read an article called “What Is A Product?” recently on LinkedIn. It offered some powerful insight into how an organization’s perspective differs from the customer.
“Many organizations view products and services as opposites. From development and staffing to fulfillment and payment, they look pretty different to a company internally. To customers, however, the line is more blurry. Free services sometimes come with products (warranties), and free products sometimes come with services (mobile phones). Innovative product companies are starting to behave like service companies (SaaS), and innovative service companies sometimes act like product companies (packages/subscriptions).”
At the end of the day, customers just want results. Can you put yourself in your customers’ seat and see how your business can serve them better?
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Original Medium: What is a product? (Article)