Gino Wickman writes about the four elements of a marketing strategy in his book “Traction: Get a Grip on Your Business.”
Page 56 outlines these four elements as:
- Target Market
- 3 Uniques
- Proven Process
Let’s start from the top. Do you know your target market?
- Where are they? (geographic characteristics)
- What are they? (demographic characteristics)
- How do they think and what do they need? (psychographic characteristics)
Identifying these important characteristics of your target market will help you reach them and create a more successful business.
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Original Medium: Traction: Get a Grip on Your Business (Book)