Whether you’re a solo entrepreneur just beginning to scale your business or a manager at a large company, you should be thinking about how you’re shaping and building your leadership team.
In “Traction: Get a Grip on Your Business,” Gino Wickman emphasizes that your leadership team must be on the same page. You should have a united front. Think of your business as a family. When both parents (the leadership team) are on the same page, the family thrives.
I’m applying this principle as I build my own leadership team at my agency.
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Original Medium: Creative Marketing Brief (podcast)