Taylor Holiday posed an excellent question on Twitter that gain a bit of traction-
“Imagine you are tasked with training Navy Seal level e-commerce growth strategists. You have 90 days to equip them. Give me the required reading for your training program. (blogs, podcasts, books, all fair game) Give me the training activities you put them through.”
There were many fantastic answers.
Personally, I never heard of CXL until this thread so I was excited to find new resources, too.
Original Medium: Navy Seal Marketing - Taylor Holiday (Twitter)