Val Giesler’s Master Email Marketing session at the 2019 Content Jam was full of powerful advice.
“There’s no one right answer when it comes to email marketing. What works for one business might not work for yours. Testing is everything. Why not try it?”
I gave a workshop on everything a marketer needs to know about podcasting at the same event. I explained this same concept, comparing it to travel.
For example, if you are in New York and need to get to Boston, there are lots of options on how to get there. Train, car, plane, bus, etc. The way you choose to get there varies based on your time, budget, knowledge, and comfort.
Creating content and using different mediums to connect with your audience is the same: there are lots of “right” ways to get the same outcome.
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Original Medium: Val Geisler's Personal Website (Content Jam Session)