Stop guessing and ask your audience what they really want from you.
Have you ever dreamt up a great idea, written it out in a carefully crafted blog, published it, and then wondered why it’s not working and your audience isn’t responding to it? Probably a few too many times.
Instead, take the time upfront to get a hold of your audience. Ask them questions. Make sure you understand what kind of content they’re interested in and what they want from you. Consequently, you’ll learn how to provide more value and they’ll feel engaged and important.
It’s time to stop guessing and talk to the people who are actually backing you.
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Original Medium: Creative Marketing Brief (podcast)