Smart speakers are an interesting medium for marketers. Especially if you’re marketing to an international audience.
The first-ever South African version of the Infinite Dial Study revealed that awareness of smart speakers is:
78% in America
81% in Australia
65% in Canada and Germany
South Africa is about 1.5 years behind the US, according to predictions. So, if you’re working on an international scale, consider looking beyond your country to other countries and markets to learn from them and get ahead of the curve.