At Pat Flynn’s presentation at Podcast Movement for his book “Superfans,” he said:
The most beautiful sound to a person is them hearing their own name.
Personalization is powerful. How can you personalize your interactions with your target audience?
For example, when I was on Pantheon, a hosting site, they named my Twitter handle in their call to action. While it was a little creepy, it was also neat.
Whether it’s emails, website copy, or conversation, find ways to personalize every interaction.
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