Podcasts Deliver Purchase Lift and Strong Recall for Major National Brands highlights several important findings about podcast sponsorship compared to digital ads. One statistic that stood out to me was:
“A consumer packaged goods brand had a 9% increase in purchase intent after working with Midroll to develop and place their ads.”
This case study highlights the value of intentionally when sponsoring a podcast. The right partnerships have a common goal, vision, and mission. The right podcast sponsorship could be the ticket to huge success for your brand.
Find more tips for podcasting and marketing at Creative Marketing Brief.