According to Podcasts Deliver Purchase Lift and Strong Recall for Major National Brands, podcast ad effectiveness is seriously impressive when compared to other mediums.
In 2018, Midroll commissioned and completed 11 podcast ad effectiveness studies from Nielsen. They evaluated campaigns across eight major, national brands.
The Midroll Advertiser Case Study reveals:
“Podcasts generate up to 4.4x better brand recall than widely-used forms of digital advertisements.”
This includes scroll ads, static ads, and pop-up ads.
Consider podcast ads and sponsorship next time you have big news to share or promote. This might be the best medium for reaching your audience.
Learn more at Creative Marketing Brief.