Accessibility is a priority, not an option. 20% of adults in the US or UK report having a long lasting disability. What are you doing in your digital marketing to make your content more accessible?
Know your client base. The better you know how to address your audience, the better off you’ll be. This is the main point that Joanna Wiebe, the main body behind Copy Hackers, brings up in her interview on The Jeff Large Podcast.
No matter where you are in your career, you should always be working toward building your network. Shapr is a completely free networking app that helps you learn trends and make beneficial connections with other like-minded professionals in your industry.
How are you using case studies to further your cause or the cause of your clients? Case studies have a lot of positive benefits. They can make something look more desirable and influence buying decisions.
Are you looking to jump into a new career? If so, what’s stopping you? What you need to get started is what you have in your hand!
Is your content accessible to a variety of audiences? Have you taken disabilities into consideration when crafting your content? What could you be doing to be more diversely inclusive?
Life is fleeting, so make sure you’re doing the things that you want to do. While work isn’t always wonderful, you should be able to go in and at least feel good about what you’re doing.
A lot of people create tons of content without actually having a distribution strategy in place, says Mandy Menaker is the Head of Brand at Shapr.
Jeff Smith “The Alexa Guy” talks listening mediums such as the Amazon Echo and the benefits of Amazon Briefing subscriptions. If you are a coach, a digital professional, a marketer of any kind, you want to look at audio to learn new skills or information—the Amazon Echo is the way to go.
Stand up from your computer and take a step or two back. If you can’t read your copy—your auto-emails, your website pages, landing pages, etc…
Creative Marketing Brief is a speedy audio resource for digital marketers. If you’re like Jeff, you want to get places as quickly as possible…
A lot of business owners get caught up in things like email, landing pages, sequences, automation, chat. But if you get the list wrong, then all of these assets will be much less effective.
Take a moment to enjoy this lighthearted moment of inspiration: Mary Poppins says, “we’re on the brink of adventure, children. Don’t ruin it with too many questions!”
Is there more you could be doing to engage with and retain your current and past customers? Put a pause on your top of funnel strategy…
Are there places in your work that are causing you pain, that you’re afraid to change because there is no guarantee of what will result?
Everyday people are creating large quantities of content just by writing emails. A lot of the information put into these emails can be saved as copy.
Jeff Large, host of The Jeff Large Podcast and Founder of Come Alive Creative, is a “big picture” kind of guy. When reading Shane Snow’s Smartcuts…
Go through all of your marketing copy. If you were the reader, why would you want to do what is being asked? By looking at it from this perspective…
The “Thank You” page is a great asset to your website, but too many businesses are not taking advantage of it… Give them the VIP treatment…
Where are you finding joy in your job? It doesn’t have to be practical from a business standpoint. Find what brings you joy and own it.