Trevor Bragdon explains the importance of establishing a vision, while maintaining that necessary flexibility of serving new markets and new customers.
Why does your podcast need an episode zero? Joe Casabona says there are two reasons that podcasters should start with an episode zero.
Think your website is already optimized for SEO? Curtis Hays reminds us that simply installing Yeost doesn’t guarantee that your website is optimized.
Allan’s rule is that if someone else can complete a task 80% as well as you can, then you should delegate it. It’s a candid way of saying, “let it go.”
Joe Casabona recommends utilizing questions from your website’s contact form. This is great material directly from your audience!
Inspired by Alex Bloomberg, Jeff asks, “What is it about your video, audio, or copy that makes your audience pause, and find it curious or fascinating?”
If you think about your business as craft, then you’re constantly looking for ways to improve it. Do you treat your business as craft?
Whether you’re posting free content on your blog or YouTube video, many people are worried they will lose business by giving too much away for free.
Rich Mulholland reminds us to respect the importance of our own time. We are the only ones who are in control of our time and our priorities.
Though it’s something we hear often, Allan Dibs encourages us to review how we’re spending our time in “The 1 Page Marketing Plan.”
Walt Disney was famous for his attention to detail, even conducting his own experiment to determine the exact distance to place trash cans in his parks.
JT Smith is an entrepreneur who would rather have 10,000 customers paying him $10 per month, rather than 10 customers paying him $10,000 per month.
Stephanie Baiocchi stresses the importance of building and organizing a community – simply because conversations always happen in the context of community.
Joe Casabona describes himself as an inqusitive person. He asks a lot of questions, like HOW and WHY things work and this curiosity makes his work better.
Howard Benson, a popular music producer, says people don’t care if bands are faking it – they just want to hear something that sounds awesome.
Allan Dibs shares his marketing strategy, which shifts away from direct-sell ads to lead-generating ads to increase your potential market.
Want to know the best way to engage your audience? An email newsletter is still the most effective means of engagement. Build that email list and use it!
We are inundated with the morning routines of successful individuals – instead of the typical suggestions, Rich suggests a “to-do-better-list.”
Simply making money is just not a strong enough mission.There needs to be more to your work. There needs to be a purpose.
ConvertKit a valuable tool that allows you to create products that your audience actually wants – not products and content that you think they’ll want.