Creative Marketing Brief

A daily, short-form audio resource for digital marketers (with no time).

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Go Narrow, Be Specific

Sara Dunn, Wedding industry SEO consultant, used to be afraid of writing articles that were too specific. She was worried that her general audience wouldn’t benefit. However, many online searchers are looking for specific information.

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Email Reply Metrics

If you’re trying to start a conversation with a prospect… how about trying to actually have a conversation. According to Dan Moyle of Impulse Creative, the most important metric to look out for is email replies.

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SEO Tools & Recommendations

Lately Jeff has been thinking about growth and promotional tools in preparation for his most recent blog post all about podcast promotion on the Come Alive Creative blog. He learned a lot, including ways to write better copy and improve SEO.

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The Right Kind of Traffic

It seems like everyone is looking for ways to grow their traffic, as if it is the key to success. But is traffic always the answer?

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Screaming Frog SEO Spider

Screaming Frog SEO Spider is a “website crawler,” that enables you to explore website URLs and discover key elements to inspect technical and onsite SEO.

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Cross Promotion Part 2

Cross promotion works with a variety of mediums. The use of this tactic between Creative Marketing Brief and The Jeff Large Podcast resulted in a visible spike in listenership.

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Connecting With Video

Dan Moyle of Impulse Creative wants you to use video for more! Video is about more than fleeting viral fame. It is a useful tool for making connections and interacting with customers.

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Becoming the Guest

Many positive results can come from being a guest on other people’s podcasts. MeetEdgar posted a study that boasted some pretty impressive numbers.

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Always Be Helping

Dan Moyle, Growth Marketer at Impulse Creative, wants you to never stop helping. In today’s relationship-based economy and the digital age we’re in gaining trust is increasingly vital—and difficult.

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Cross Promotion

Podcast “cross pollination” can be an incredibly effective tactic in growing your podcast. This tactic allows you access to an audience that already has an interest in the sort of content you’re creating.

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Filtering Your Prospects

While reading “The 1-Page Marketing Plan” by Allan Dib, host Jeff Large found some pretty insightful information. That being: Tell your potential prospect who your product or service is NOT for!

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Conversation Marketing

Conversational Marketing is marketing with the intention of increasing conversions. A lot of the time, this starts with “chatbots.” This feature enables customers to ask questions and get information nearly instantaneously.

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Consistency Key For Podcast Growth

There’s a ton of information out there about how to grow your podcast, but the problem is a lot of it lacks data and evidence to back it up. Come Alive Creative recently posted an article focused on providing data and evidence based tips on how to actually grow your podcast.

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Be Discoverable

Are you launching a podcast? Have you already launched? Regardless, you want to be discoverable. Your RSS feed must be submitted to the appropriate directories!

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3 Kinds of Work

Creative Marketing Brief host, Jeff Large, recently spoke at a “Wine and Web” event hosted by Orbit Media. During his talk he found that a lot of people were intrigued by his work process. For Jeff, there are three kinds of work.

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3 Vital Elements of Marketing

“The 1-Page Marketing Plan” by Allan Dib provides an easy to understand refresher on EVERYTHING marketing. A successful marketing campaign has to get 3 vital elements correct.

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Be the Pistachio

In the small-business world, being “Vanilla” isn’t going to allow you or your work to stand out. Smaller companies must be the “Pistachio” of their market. Use what makes your business stand out by demonstrating to your audience all of the unique and valuable ingredients you have to offer.