Imposter syndrome is “the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills” and it can stand in the way of not only one’s success, but their happiness as well.
Most people have the ability to be empathetic and humble—if they try hard enough, that is. Having these emotional abilities can positively transform how you interact with those around you.
Business is a story you tell to compel customers. If you’re starting a business, your story should be the first thing you think about, says Simon Dingle, serial entrepreneur from South Africa and author of “In Math We Trust.”
Here’s a tip from Mandy Menaker, Head of Brand at the networking app, Shapr: you’ve already spent a lot of time creating great content, don’t let it go to waste.
There is great power in simplicity. The best example of this power comes from 2 sources: Pinboard and Delicious.
Personalization is the future of marketing. People are looking for more tailored experiences to cater to their specific needs—there are a ton of technologies out there to do provide exactly this kind of service.
You should be aiming for failure, says Nic Haralambous. Why? Because from there you can get back up and do it again until you succeed. If you only aim for success, you will be even more upset when you fail.
How conscious are you of your effect on others? Every time someone encounters you, there’s three options. They can be positively influenced, they can be not influenced at all, or they can be negatively influenced.
“The secret is to survey your existing audience,” says Copywriter and Marketer, Kaleigh Moore. It’s a simple tactic, but it’s effective.
Paul Jarvis, designer and author of “Company of One,” talks why business growth is not always the answer to all of your problems. It’s often assumed that hard work and smart thinking always results in business growth
Accessibility is a priority, not an option. 20% of adults in the US or UK report having a long lasting disability. What are you doing in your digital marketing to make your content more accessible?
Know your client base. The better you know how to address your audience, the better off you’ll be. This is the main point that Joanna Wiebe, the main body behind Copy Hackers, brings up in her interview on The Jeff Large Podcast.
No matter where you are in your career, you should always be working toward building your network. Shapr is a completely free networking app that helps you learn trends and make beneficial connections with other like-minded professionals in your industry.
How are you using case studies to further your cause or the cause of your clients? Case studies have a lot of positive benefits. They can make something look more desirable and influence buying decisions.
Are you looking to jump into a new career? If so, what’s stopping you? What you need to get started is what you have in your hand!
Is your content accessible to a variety of audiences? Have you taken disabilities into consideration when crafting your content? What could you be doing to be more diversely inclusive?
Life is fleeting, so make sure you’re doing the things that you want to do. While work isn’t always wonderful, you should be able to go in and at least feel good about what you’re doing.
A lot of people create tons of content without actually having a distribution strategy in place, says Mandy Menaker is the Head of Brand at Shapr.
Jeff Smith “The Alexa Guy” talks listening mediums such as the Amazon Echo and the benefits of Amazon Briefing subscriptions. If you are a coach, a digital professional, a marketer of any kind, you want to look at audio to learn new skills or information—the Amazon Echo is the way to go.
Stand up from your computer and take a step or two back. If you can’t read your copy—your auto-emails, your website pages, landing pages, etc…