Today’s tip comes from Katelyn Bourgoin and it’s a good one!
If you want to understand your customers’ buying triggers, meaning the reason they think about buying your product in the first place, that can allow you to get in front of prospects before they begin actively looking for a solution like yours and dominate the market.
This is a technique that was used by Casper, a direct to consumer mattress company. They used this to go from a start-up to a billion-dollar business, all while 150 new competitors entered the market. And they’re still dominating.