The article The Struggle is Real for Content Management and Technology shares some important truths that we all need to be reminded of.
One of my favorites: Not all content should be published.
“Flat organizational content contribution is overrated. It’s nice that everyone has an interest in creating content, but, as my wife will tell you, ‘Just because everyone has an opinion doesn’t mean everyone has good taste.'”
In fact, over publishing can actually hurt your brand. Every piece you publish should serve a purpose.
Want more marketing tips like these? Visit Creative Marketing Brief.
Original Medium: The Struggle is Real for Content Management and Technology (Article)