SEMrush recently released a study titled, “The Anatomy of Top Performing Articles: Successful vs. Invisible Content” and it has some interesting findings.
So what does make an article stand out? For context, SEMrush analyzed the data of over 700,000 articles.
Articles with 5 lists per 500 words compared to articles with no lists get 4x more traffic and 2x more social shares.
Personally, I think it just comes down to readability and the reader’s experience. Be clear and organized. Answer the reader’s question. These qualities naturally get your writing shared.
Original Medium: The Anatomy of Top Performing Articles (Article)