Fun fact: a large percentage of Facebook and YouTube videos are played without sound.
Compared to videos without captions, videos with captions have:
- call to action click rate
- more reactions
- more shares
Similarly, podcasts with transcriptions make them more accessible. Whether your audience has a physical disability or an environmental challenge, transcriptions offer an alternative way for them to consume your content.
My team uses Rev. The dollar per minute can add up, but they’ve recently released their rough draft option that is only 10 cents per minute.
Learn more about Rev and discover more marketing tools at Creative Marketing Brief.
Original Medium: Rev (website)