Today’s tip comes from Jordan Bower’s Content Jam session, “Transformational Storytelling and the Age of Distrust.”
He says we need to fundamentally shift our tone.
- Before, the goal was winning. Now, the goal is a better world.
- Before, Leaders were faceless suits. Now, Leaders are personable activists.
- Before, you sold features and benefits. Now, you sell coaching and guidance.
- Before, you communicated facts. Now, you create inspiring narratives.
Visit Creative Marketing Brief for more marketing and storytelling tips.
Original Medium: Jordan Bower's Website (Content Jam Session)