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So how do you measure podcast success? It has to be in the context of your goals. I run Come Alive Creative and we begin the conversation with these three questions:
- What is your goal?
- Who is your target audience?
- Why a podcast?
There is no hard and fast science when it comes to what “success” looks like for each podcaster. It will vary depending on the answers to the above three questions.
Goals can be things like improving relationships with other professionals in the industry, establishing the client as a leader in the space, and generating leads for the workshop.
In order to know what to measure, make sure your podcast has clear goals first.
Original Medium: Podcast Analytics: How to Measure and Use Podcast Metrics to Make Your Show Successful (Article)