One misconception of niching down or focusing on a subsegment of your target audience is you’ll lose out on opportunities. The opposite is true when you niche properly.
April Dunford argues in her book, Obviously Awesome, you actually increase the number of people who might buy from you because you’re eliminating everyone who won’t upfront.
To learn more, pick up a copy of April’s book, Obviously Awesome.
Original Medium: Obviously Awesome (Book)