Chances are that you’re going to need to interview people at some point in your career – whether it’s for a podcast that you run, customer research, etc. Having good interview skills are important.
The one thing you can to help yourself out (and your guest!), is to do your homework. Research the people you need to talk to and understand what it is that you’re going for with this interview, beforehand. Have an objective. Have a focus or a goal. Pre-interview, if possible.
Sometimes, in special situations like narrative podcasts, people aren’t as good as they look on paper. Or, somebody who might surprise you might be an awesome fit.
Do what you can and try to get your homework in there. Research and know why you’re walking into the interview.
Original Medium: Jeff Large (Twitter)