While at Podcast Movement, I attended Pat Flynn’s book launch party for “Superfans.” During his presentation, his advice “Dig your well before you are thirsty” really stood out to me. There are two ways you might apply this advice to your business.
- As an entrepreneur or freelancer, you may have found yourself strapped for cash at some point. Perhaps this scenario forced you to say yes to projects or take work that didn’t align with your vision. Instead, make sure your marketing and promotion keep you ahead of the game.
- I also thought of how my business Come Alive Creative is hitting our first glass ceiling. As we learn and grow, I’m seeing how important it is to strengthen our structure and organize our team. Being prepared for bigger things down the road and know how to handle any problems that come up is not optional.
Preparation is key. Don’t wait to dig your well.
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Original Medium: Creative Marketing Brief (podcast)