Your SEO is a big deal. Including the correct key phrases is crucial for good site performance. But how do you know which key phrases to use?
Content Jam, a recent workshop I attended in Chicago, had a lot of great takeaways. This one from Andy Crestodina is one you’ll want to remember.
It’s easy to feel offended when others criticize us. However, feeling challenged or criticized is often what pushes us to grow and succeed.
Securing the right podcast ad placement and sponsorship proves to be more effective than digital ads in this recent study by Midroll.
Are you publishing just to publish? Not all content is good, and sharing content that is not adding value can actually hurt your brand.
Your domain authority is key for having a strong click-through rate and reaching your target audience. These 5 steps will give your site a boost.
With these 5 tips, you’ll be equipped with the tools to do quality customer research to better serve your ideal customers.
This case study highlights podcast ads as 4.4x more effective than other mediums. Have you considered podcast ads and sponsorship for your next campaign?
Collaboration can either be a headache or a huge success. Knowing what to look for in a partnership is key to achieving your common goal.
The podcasting space is growing, and the opportunities are plentiful. If you needed an extra nudge of encouragement before you make the leap, this is it.
Creating your own podcast might sound daunting. But sponsoring a podcast is a simple way you can still get your name in front of a podcast audience.
Be careful not to make the mistake of conducting customer research rather than market research. Customer research will improve your content and build trust.
These numbers from several studies compiled in a recent article highlight just how effective podcasting can be for boosting your brand’s visibility.
Podcasts act as a powerful spearhead for your marketing as they can easily be repurposed into other marketing assets like social and email content.
Neil Patel reveals how to improve your Domain Authority and how that will impact your Click Through Rate and overall website performance.
Audio is one of the most intimate ways to connect with your audience. Consider adding a podcast to your marketing mix and see how it builds trust with them.
MOZ released The State of Local SEO Industry Report 2019 and its facts may help you identify where you can improve your SEO and marketing.
Next time you’re considering a sponsorship deal or partnering up on some content, make sure that you share a common mission and vision.
Are you using video in your marketing? YouTuber Catherine Perry makes a compelling case for why you should and how it may improve your results.
No hacks will beat hard work in your marketing. The best marketers put in the time, do the research, and make the connections that matter.