Creative Marketing Brief

A daily, short-form audio resource for digital marketers (with no time).

Jeff Large

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3 Clips Podcast

Just yesterday, I listened to a podcast episode from 3 Clips. Here’s why you should check it out.

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Gen Z Search Habits

Today I want to draw your attention to an article from MarketingProfs.com, called Younger and Wordier: How Gen Z’s Search Behavior is Different.

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Hello, My Name is Awesome

I ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.

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Niche, But Not Too Far

I’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.

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AI and Social Media

I just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.

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The Curse of Knowledge

In the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.

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Problems with Big Data

Rand Fishkin shines a light on Avast’s shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data. 

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Don’t Be Afraid to Niche

One misconception of niching down or focusing on a subsegment of your target audience is you’ll lose out on opportunities. The opposite is true when you niche properly.