Should you start a podcast? A lot of people think so. CreativeLive has a bunch of awesome courses if you are considering starting a podcast and you want to do it yourself. In their article, Should …
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Automate Your Competitor Analysis
We all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis. If that is part of your job, you may …
Behavioral Science and Business
I recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast. to talk Behavioral Science and Business. It's a fascinating interview - here's a teaser and the full …
Effective Positioning
She says there are 5 components of effective positioning: Competitive Alternatives Unique Attributes Value and Proof Target Market Characteristics Market Category And (bonus!): …
When Niches Go Mainstream
As many of you know, I produce podcasts for a living so I’m very familiar with the space. Now, I recently saw this clip of Family Guy mocking the podcast ad scene and it’s funny. :) On one hand, …
Write for Audio, Not Articles
With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles. Writing for audio is tough work. My team is about …
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